Tech stories

Why travel marketing campaigns fail (and how to make travel marketing right)

Why do some travel marketing campaigns succeed while others flop? It’s not about the brand or the budget. Authentic, culturally sensitive content that truly resonates with the audience is a secret sauce. Learn to cook it right and make your mark in the competitive world of travel marketing.

July 12, 2024

5 success stories of improving guest experience with hotel technology

Learn why flawless guest experience is the new holy grail, which hotels are nailing it, what trends are hot, and how to measure your Net Promoter Score.

June 3, 2024

How to retain customers and nurture loyalty in eCommerce

57% of shoppers prefer buying from the same brand time after time. To be part of these stats, find ways to build customer loyalty, learn from winning customer retention strategies’ examples, and discover how to use customer retention tools.

May 24, 2024

European tourism trends 2024: What shapes customer choice?

Still offering luxury travel packages and seaside resorts? Tourism trends shifted, with unusual destinations and one-of-a-kind experiences being the hottest trends this year. Find out why niche interests are going mainstream and how to ride this wave with advantage.

May 8, 2024

Go green or go home: 12 steps to sustainability in retail

85% of businesses prioritize retail sustainability. They don’t just win a loyal customer base – they cut their costs and increase ROI. Learn how you can benefit from sustainable practices, and what tech will make you more green and ethical in no time.

May 7, 2024

Adopting travel tech: How to become a smart tourism destination

Smart travel experiences are the new normal. But what exactly makes a destination smart, and how to become a smart tourism provider without too much hassle? Travel tech is the answer.

May 6, 2024